Activision Blizzard & XBox "Machine Warning"

AGENCY: Craft Worldwide & McCann London

DIRECTOR: A Common Future

PRODUCTION COMPANY: Unit 9

We invited three influencers to try out the new ‘Overwatch 2: Invasion’ game ahead of launch, with a wall of AI trained cameras watching their every move. As well as the launch film directed by A Common Future, each influencer also captured their own content on set, to create a bespoke film for their channel.